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Mary Kay does a lot in advertising.
Even though it seems that Mary Kay doesn't spend too much money on advertising because the product is direct selling , Mary Kay uses the two major types of advertising to promote its products. Institutional advertising to foster the company image through its beauty consultant membership. Product advertising to reinforce its beauty consultants' own advertising.
Online advertising is the well-know Mary Kay
canal to promote it products to its consultant and consumer. For instance, this video is made to teach consultants how you make up consumers and directly show consumers how to do that.
Even though it is not an advertising campaign, magazines, e-catalogs, DVDs, most on internet.
Mary Kay Public Relations
Each year Mary Kay hosts three major events to get together with its beauty consultant at all level- Leadership Conference held on January where only Directors and National directors are invited.
- Career Conference held on March where all members of Mary Kay beauty can attend.
- Seminar held on July when Mary Kay rewards its beauty consultant for high achievement at its headquarter in Dallas.
Besides its public relationship with it consultants Mary Kay innovate frequently new products and publish through it website and during its major events.
Product name: Time Wise Repair
Product name: Time Wise Repair
Mary Kay uses to promote twice a year a recruitment of its beauty membership by reducing the start kit from $100 to $75.
Most of the time the promotion happens when the consultant host party with specific promotion like showed in this advertising. At this event sampling is usually a mode of promotion used.
Also the consultant can decide anytime she wants to choose products and does promotions. At this occasion a supplement promotion is used as premium.
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