Sunday, November 23, 2014

Ch. 12 - Services and Nonprofit Organization Marketing


Even though Mary Kay is a profit 
business company, it has created  a non profit organization The Mary Kay Foundation, " a legacy of love". It aims to fight against cancer and domestic violence on women because Mary Kay Ash care about all issues affecting women. Although she died on Thanksgiving day 2001, her legacy of love continues through the The Mary Kay Foundation, which she began in 1996.


Many services are provided through the organization.  There are communities services and volunteering.  Mary Kay Ash had demonstrated to people how to live and the way to give back. She enriched lives of a lot women.
Although service is not mainly part of it business, Mary Kay Inc. provides service to its consumers. Mary Kay consultants develop social and structural bond to sustain long-term relationship. The consultant starts to provide service such as free skin care or cosmetic color party. The hosts are not obliged to buy the product. The service is free of charge.
In the same way, the company provides a great customer service to it consultants. It has a great internal marketing for the company employees. Mary Kay Inc. treats its employees as customers
with benefits that satisfy their needs.



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