Mary Kay: Marketing Environment
Mary Kay is, since its foundation; know to enrich women live for living
and beauty. So Mary Kay’s target market is a mostly woman from 18 up to elderly.
Its strategic of selling, offer to
women, is to become a beauty consultant of the company. There is the product on
the market, the customer have to consult the consultant for sale. Then, the
company implements strategy to let the beauty member shape the external
environment.
In addition, many social factors
shape marketing
strategies. Nowadays, the demography trend of consumption of
Mary Kay product is generation
Y, baby boomer and elderly as Mary Kay products
are made to stay young. Mary kay products are consumable as
bread, floor, and milk because of the positive impact of technology. Mary Kay
products are represented in more than 35 markets worldwide. Mary Kay products
are well known and protected by environment of marketing.
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