Consumer Decision Making
What factors drive consumption to buy Mary Kay cosmetics product?
Mary Kay company doesn't just sell products, they teach their customers how to use the products and offer their customers the opportunity to try it before buying it. Although Mary Kay products are not cheap, their consumers become adept of the products.
To let people try the products, Mary Kay has adopted the strategy to host party, letting it future consumer to be ease, take time to discover the grateful of their products. Customers feel at home.
Mary Kay innovate his product and change often its product's package. Mary Kay because it allows customers to view and purchase products online. Mary Kay practices direct selling, building a loyal consumer base is a vital factor in consuming the products. The company use of the latest technology in product testing. |
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