Monday, September 29, 2014

CH.3 Ethic & Social Responsability



CH3: Ethics and Social Responsibility
Learn more about Mary Kay’s commitment to ending domestic violence.
Mary Kay Ash founded her Company on the Golden Rule and emphasized the importance of giving back to others.  That’s why every day Mary Kay is changing the lives of women and children around the world.  It is part of the Mary Kay heritage and to continue Mary Kay Ash’s legacy of making a difference.

·      Mary Kay Social Responsibilities
Every day, Mary Kay shows that it is a company with a heart by changing the lives of women and children around the world.
BEING A RESPONSIBLE COMPANY: PRODUCT PROMISE.
The Companys commitment is to consistently meet or exceed their consumer’s expectations.  Discover the details about how Mary Kay works around the world to keep that promise, makes itself A world of difference.


BEAUTY THAT COUNTS:  Mary Kay has a long-established history of helping others, a philosophy that Mary Kay Ash was passionate about. In that heartfelt spirit, the global Mary Kay® charitable program, Beauty That Counts®, is making the world more beautiful – inside and out. Millions of dollars have been donated to organizations helping women and children from the sale of Beauty That Counts® products. This has changed the lives of women and children around the world from the worldwide sale of Beauty That Counts® products. 


 Mary Kay and The Mary Kay FoundationSM partner each year to survey domestic violence shelters to learn more about what is happening on the front lines of this important issue. The annual survey takes an in-depth look at domestic violence through the perspective of executive directors at women’s shelters across the country.
The donations are giving victims of domestic violence a chance to heal; cancer sufferers hope for tomorrow and orphaned children a reason to smile.

PINK DOING GREEN: Knowing their actions today will affect the quality of life for future generations, Mary Kay continuously seeks opportunities to improve their environmental performance and is striving to find ways to be even more sustainable and green. 

GET INVOLVED: TOGETHER, WE ARE CHANGING LIVES!

Recognizing its 100th anniversary around the world, International “Women’s Day” is a global celebration held every March 8.  This day honors women and their accomplishments and contributions to society.  The celebrations range from demonstrating appreciation toward women to honoring women’s social and political achievements.
                                                                                                



  •   The Ethics of Mary Kay

1.     Mary Kay world totally live and work by the Golden Rule…no exceptions, no excuses, no room for error. It will get you anywhere you dream in both your Mary Kay career and your life.
2.     When dealing with another customer or future team member, you can sell to her that evening, however must not put her on your customer list or pursue her business further. This is why we don’t have to have territories; we must all preserve this valuable aspect of our career.
3.     When working with a customer keep her needs in mind, and sell her what she needs.
4.     Always cheerfully honor the satisfaction guarantee for products she purchased from you.
5.     Be a woman of your word, only promise what you can deliver, your word must be your bond, honoring all commitments that you make.
6.     Always maintain the highest standards of honesty and integrity in dealing with customers, consultants, directors and the company.
7.     Be very careful where you warm chatter or talk about your career. There are places that are not what we want our business to be associated with; you are representing the entire Mary Kay world everywhere.
8.     Always call up on the career path with problems; never take advice from someone who is not where you want to be.
9.     Mary Kay does not allow to sell in a retail establishment, flea market, vendor show, garage sale or web site other than the one Mary Kay provides to us.
10.  Any advertising must be with pre-approved Ads from Mary Kay or sent to legal to be approved.
11.  Be in business for yourself! Stock your shelves to service your customer load. Think ahead a bit so you don’t find yourself out of merchandise. You should not buy products from another Consultant or combine orders. It can mean disqualification from eligibility to win prizes, award and recognition. (it is also a violation of your agreement)
12.  If you need to “borrow” a product from another consultant, you are required to write her a check for full retail plus sales tax. She will hold the check for only 2 weeks. If you have not replaced the products by that time she will cash the check. This is only fair as you sold her product and 2 weeks is plenty of time to get the products back to her.

https://www.youtube.com/watch?v=c6AldPh6d3A&index=158&list=UU9iozQVKe6uJE9-sB5A2zjg

Every day, Mary Kay is changing the lives of women and children around the world by honoring Mary Kay Ash’s legacy of making a difference.


Monday, September 22, 2014

CH.2 Strategic Planning for Competitive Advantage


CH2:  Strategic Planning for Competitive Advantage

                           


Mary Kay Marketing Strategy

Mary Kay has a strategic planning by developing many strategies marketing for competitive advantage.  Since 1963, Mary Kay Ash founded cosmetics business; her strategic plan is selling door to door. More than 700,000 independent consultants have found success doing that. Selling Mary Kay cosmetic product is a real small business option for any of his independent consultant who can come with her own marketing strategic.  However, the company has instilled four mains marketing strategic such in person marketing, online marketing, network marketing, and hosting events.

In Person Marketing It is the most traditional the company strategic plan, direct marketing involves in person. The main market target is family members and friends, offering free facials and makeup in order to let appreciate the product and to make sells. Besides, door-to-door selling is part of in-person marketing.

Hosting Events It is another traditional Mary Kay marketing strategy; hosting parties or beauty events in home. This is an expansion of in-person marketing. These events can be advertised through social media with incentives to attend with free gift.

Online Marketing The most growing marketing opportunities. Mary Kay has its own website which is recommended for great selling.
Network Marketing It is another opportunity to sell and get involved and interested users of Mary Kay cosmetics set up to sell the products to their friends on their own. The advantage is referrers will get a portion of these sales. However, it is not the best marketing strategic.


  
Competitive Advantage
Mary Kay Cosmetics is distinguished from other competitors by its competitive advantage. Performing Mary Kay S.W.O.T analysis let us identify its competitive advantage.
Strengths
Mary Kay carries a variety of products in 4 major categories: skincare, body care, makeup, and fragrance, men and women. The company develops and produces its own products as well as performs its own testing and packaging. Its products are to fight aging. Mary Kay targeting markets are customers of any age, which allows them to cover almost all segments of their market. Other advantages
·      One of the Only Privately Owned Family Companies That is Debt Free
·      Through Enriching Women's Lives they Enrich Families Lives as Well
·      Highest Paid Commission Sales People in Direct Selling

Weaknesses

·      Sells Men's Products Without Advertising
·      No Store to Sell Products - Everything is Door-To-Door
·      Small Size Compared to Competitors

Opportunities
·      People are Looking to Start Their Own Businesses
·      Selling Products Targeted at the Baby Boomers and Generation Y

Threats
·      Little to No Advertising
·      Intense Competition

Mary Kay Cosmetics is distinguished from other competitors by its competitive advantage. Independent consultant at different level owns a Pink Car; a significant amount of infrastructure, Mary Kay had a competitive advantage in.


As Elisabeth Ahern states, “The Benefits Of Pink Think: A History Of the Mary Kay Cosmetics Company In Domestic And Global Contexts”.
Despite popular perceptions, Mary Kay Ash's favorite color was not pink.



Sunday, September 14, 2014

CH.1 Overview of Marketing (Brief History & Mission Statement)


Mary Kay History

Mary Kay Ash was an original. As an entrepreneur and a philanthropist, she started her business from a tiny store in Dallas, Texas, with five products and one big dream. That dream was to inspire women to transform their lives, and in doing so, help other women achieve success.

Today, with more than 3 million Independent Beauty Consultants, Mary Kay offers more than 200 premium products in more than 35 countries around the world. For 50 years, Mary Kay has helped women discover products that they love: innovative skin care, irresistible makeup and unforgettable fragrances. At the same time, the Mary Kay business opportunity has helped women from Kansas to Kazakhstan, discover extra income, empowered choices and true beauty from the inside out.

Mary Kay also touches hearts through a powerful legacy of giving back to the global community – all thanks to one amazing woman who turned her passion for beautiful lives into a one-of-a-kind success story. 

1960s 

1963 Beauty by Mary Kay opens on Friday, Sept. 13, in a 500-square-foot storefront in Dallas, Texas. 

1964 Mary Kay introduces a complete line of skin care products exclusively for men. Mary Kay holds its first company convention known as Seminar. Today, Seminar is one of the largest annual conventions in Dallas, Texas.


1969 Mary Kay Ash awards the use of the first pink Cadillac to the top five independent Sales Directors. Construction begins on the Mary Kay manufacturing facility in Dallas.


1970s

1971 Mary Kay expands by opening its first international subsidiary in Australia.

1973 Mary Kay celebrates its 10th anniversary, and the Mary Kay independent sales force exceeds 20,000.

1976  Mary Kay is listed on the New York Stock Exchange.

1979 One of the original nine Mary Kay Independent Beauty Consultants surpasses the $1 million mark in lifetime commissions for the first time in company history.

1980s

1983 Mary Kay celebrates 20 years, and the company’s wholesale sales exceed $300 million (USD).

1984 Mary Kay Inc. is featured in the first edition of Fortune magazine’s “The 100 Best Companies to Work for in America”.

1985 Mary Kay Inc. returns to private, family ownership in a leveraged buyout.

1988 Mary Kay opens in Mexico.

1989 Mary Kay Inc. initiates a corporate recycling program for paper, plastic, glass and aluminum.

1990s

1990  The global expansion of Mary Kay now includes 10 countries.

1991  Consolidated global wholesale sales reach $500 million (USD).

1993 Mary Kay Inc. celebrates its 30th anniversary and opens The Mary Kay Museum at the company’s world headquarters in Dallas, Texas.                                                    Mary Kay Inc. is listed as a Fortune 500 company for 1992.                                      Mary Kay opens in Russia.                                                                                           Mary Kay Inc. is again listed in Fortune magazine’s “The 100 Best Companies to   Work for in America”.

1995 Fortune magazine lists Mary Kay Inc. among "the Most Admired Corporations in America".

1996 The Mary Kay Ash Charitable Foundation is established. The Foundation, now known as The Mary Kay FoundationSM, is a nonprofit public foundation dedicated to providing funding for research of cancers affecting women and funding for preventing violence against women through awareness programs and grants to women’s shelters across the nation.                                                                                                                                   Mary Kay Inc. is one of 20 companies featured in the book, Forbes Greatest Business Stories of All Time, and Mary Kay Ash is the only woman profiled in the book.           Consolidated global wholesale sales surpass $1 billion (USD) for the first time in company history.

1998 Mary Kay Inc. is included in “The 100 Best Companies to Work for in America” published by Fortune magazine.                                                                                   Mary Kay Inc. celebrates its 35th anniversary. The company changes the color on the coveted pink Cadillac to a pearlized pink.

1999 Mary Kay Ash is recognized as a Texas Woman of the Century.

 2000s

2000 Lifetime Television names Mary Kay Ash the most outstanding woman in business in the 20th century.

2001 Mary Kay Inc. is awarded the Direct Selling Association’s “Industry Innovation Award” for the Mary Kay® Personal Web Site program, which provides each Independent Beauty Consultant with the opportunity to have a website of her own.  Richard Rogers, son of Mary Kay Ash and company co-founder, resumes role of CEO. Mary Kay Ash passes away Nov. 22, 2001, on Thanksgiving Day, her favorite holiday.

2002  Mary Kay Inc. is awarded the Direct Selling Association’s “Vision for Tomorrow Award” for its community outreach regarding the prevention of violence against women.                                                                                                                                               Mary Kay Inc. is awarded the 2002 Humanitarian of the Year Corporate Award from the Los Angeles Commission on Assaults Against Women for its efforts to help eliminate violence against women, youth and children.                                                                                                                                       Mary Kay Ash is named a 2002 Dallas Business Hall of Fame Laureate and is inducted into The Academy of Achievement of Sales and Marketing Executives.

2003 Mary Kay Inc. celebrates its 40th anniversary, and the Mary Kay independent sales force reaches 1 million people around the world.                                               Mary Kay Ash is named the Greatest Female Entrepreneur in American History in an academic study led by Baylor University.

2004 Mary Kay Ash is named one of the “25 Most Influential Business Persons of the Past 25 Years” by PBS’s Nightly Business Report in conjunction with the prestigious Wharton School of Business.                                                                                       Mary Kay Ash posthumously receives the Humanitarian Rose Award from Kensington Palace in London, England, for the work she inspired through The Mark FoundationSM.

2005 Mary Kay Inc. reaches $2 billion in consolidated global wholesale sales.        Mary Kay China celebrates its 10th anniversary.                                                  Richard Rogers assumes the role of Executive Chairman, and David Holl is named President and Chief Executive Officer.

2006 A&E Television Networks airs the biopic documentary “Mary Kay” on the Biography Channel.

2007 Mary Kay® products are sold in more than 35 markets worldwide.

2008 Mary Kay Inc. celebrates its 45th anniversary and launches its formal global corporate social responsibility initiative Pink Changing Lives® with the sole purpose of changing the lives of women and children around the world.                                  Mary Kay debuts Beauty That Counts®, the company’s first global cause-related marketing program supporting women and children.                                                        The Dallas Business Journal names Mary Kay to its list of top local corporate philanthropists.

2009 Mary Kay achieves $2.5 billion in global wholesale sales, and the independent sales force reaches 2 million people around the world.

  2010s

2010 Mary Kay Argentina celebrates its 30th anniversary. Mary Kay celebrates 10 years in Kazakhstan, Malaysia, Philippines and Slovakia and 5 years in Moldova. Mary Kay opens operations in Armenia.Mary Kay receives the first ever “Do Good” stamp from Ladies' Home Journal. The “Do Good” stamp was created by the magazine to recognize companies that contribute to making the world a better place. Mary Kay is specifically honored for its combined efforts to keep women and girls safe against domestic violence.


2011 Through its 2008, 2009 and 2010 Beauty That Counts® campaign, Mary Kay marks the donation of nearly $4 million (USD) to causes impacting women and children around the world.TimeWise® Night Restore & Recover ComplexTM and TimeWise® Miracle Set® earn the prestigious Good Housekeeping Seal.Mary Kay employees, independent sales force, friends and family participate in the Company’s first ever Global Month of Service.

2013 Mary Kay Inc. celebrates its 50th anniversary. More than 3 million people around the world are Mary Kay Independent Beauty Consultants. 

 

Mary Kay Mission Statement

Mary Kay Mission is to
Enrich Women's Lives 

We will do this in tangible ways, by offering quality products to consumers, financial opportunities to our independent sales force, and fulfilling careers to our employees.

We will also reach out to the heart and spirit of women, enabling personal growth and fulfillment for the women whose lives we touch.

We will carry out our mission in a spirit of caring, living the positive values on which our Company was built.

 

 Integrity
Integrity and the Golden Rule must 
guide every business decision.

Enthusiasm
Enthusiasm encourages a positive
attitude and provides inspiration as
we work together to achieve our goals.

 Praise
Praise motivates everyone to reach their full potential.
Leadership 
Leadership among our sales force and employees must be encouraged and recognized in order to achieve long-term success.

Quality
Quality in our products and services must be a priority in order for us to deliver value and satisfaction to our customers.

  
Teamwork
Teamwork allows each personto be valued and appreciated by others while contributing to the Company's success

Service 
Service should be prompt and proactive to provide convenience with a personal touch.


Balance
Balance in our lives with God, family and career in harmony.




God first
Family Second
Career Third